(Provisional, subject to changes and updates)

28 August 2018 – Day 1: Exploring the context

15:00 – 17:00: Registration

17:00 – 18:30: Introductory session: Getting to know each other

18:30 – 21:00: Welcome dinner outside


29 August 2018 – Day 2: Matching theories, concepts and methodologies

09:00 – 9:15: Opening address

9:15 – 10::30: Academic keynote: Levent Altinay ‘Global inclusive innovation trends, challenges and oportunities for the developing countries in tourism’

10:30 – 11:00 Tea and coffee break

11:00 – 12:30: Local experience tourism

Chatchawan Wongwattanakit – Gastronomy Routes as a Tourist Destination Attraction: A Case Study of Traditional Food in Phuket

Chootham Tangjaitrong – Strategies to Enhance Tourism Before and After International Conventions in the Lanna Area

Emmanuel Akwasi Adu-Ampong – Institutional thickness, inclusive innovation and tourism‐led local economic development planning

Louise Todd – Visualising the ‘festival city’: towards a stakeholder semiotic framework

Mokter Hossain – Sharing Economy: A Comprehensive Literature Review

12:30 – 13:30: Lunch

13:30 – 15:00: Tourism marketing

Aaron Yankholmes – Stakeholders’ opinions on how to brand and diversify Macau’s tourism product

Chanin Yoopetch -Cross-cultural Study on the Perception of Hospitality: The Case Study of Thailand

Eric Jensen – Building consumer insights through inclusive analytics and audience research innovation in nature and culture/heritage tourism

Lily Lavanchawee Brahmopala Sujarittanonta – Food Supply Chain Management of Wetlands: Tourism Destination & Home of Well-Loved Recipes

Pachernwaat Srichai – Developing online marketing abilities of the local fabric’s entrepreneurs to support creative economy and tourism in Northern Thailand

15::00 – 15:30: Tea and coffee break

15:30 – 17:00: Methods school for multidisciplinary research in the topic areas

Babak Taheri – Innovative workshop on: Innovative mixed and multi method approaches to hospitality and tourism research

Philipp Wassler – Lived experience: Demonstrating phenomenological research methods in tourism

Moderator: Prof Paul Robson

17:00 – 18:00: Research speed networking (informal in the bus going to Phuket FantaSea)

18:00 – 21:00: Gala Dinner

21:00 – 22:30: FantaSea Show


30 August 2018 – Day 3: Translating innovation to development practice

09:15 – 09:30: Opening

09:30 – 10:30: Keynote panel – Practitioners perspective and research

Arpaparn Chanaiyom, Kullanart Obsuwan

Moderators: Pussadee Polsaram, Sameer Hosany

10:30 – 11:00: Tea and coffee break

11:00 – 12:30: Digital innovations for tourism

Alisha Ali – ICT as a force for Tourism Community-based Social Transformation

Ed Cottam – Smart tourism technology continuance, perceived value and resident wellbeing

Wilawan Inchamnan – The new technology services the aging society in Thailand

Montakan Chubchuwong – Benefits and Problems of Online Travel Agency:  A Study of Small and Medium Size Hotels in Thailand

Daisy Xuefeng Fan – Online Social Contact and Tourists’ Value Co-Creation

12:30 – 13:30: Lunch

13:30 – 15:00: Social welfare

Anyu Liu – Could Air Pollution Keep International Visitors from China? -An Investigation of the impact of PM 2.5 on Tourism Demand

Daniel Wright – Scenario Planning of the Future of Tourism in Phuket

Kitsada Tungchawal  – Residents’ Involvement in Tourism and Coastal Conservation: A Case of Bang Ta Boon Village, Phetchaburi, Thailand

Niorn Srisomyong – Agritourism: an approach to rural development in Thailand

Rawinkhan Srinon – Smart Mobility Systems Planning: Incorporating Customer Insights to Enhance Local Experience

15:00 – 15:30: Tea and coffee break

15:30 – 17:00: Local culture and community development

Karuna Yampray – Game-base learning for a tourist to learn Thai etiquettes and customs

Maysa Utairat – Thair performing arts and tourism

Bailey Ashton Adie – Film tourism and cultural performance: Mexico City’s Day of the Dead parade

Charles Mansfield – Way-tales: archaeological topophonics for emerging tourist spaces

David Ross – Creative interpretation in archaeological heritage Tourism: insights from Alentejo, Portugal

17:00 – 18:00: FailFaire: Celebrating and learning from failure (semi-formal)


31 August 2018 – Day 4: Collaborations for the future

09:15 – 09:30: Opening

09:30 – 11:00: Experience tourism and services

Hai Nguyen – The determinants of (in)authentic heritage experiences

Louis Rice – Healthy cities and tourism: integrating healthy lifestyles and tourism practices

Rochaporn Chansawang – Promoting Agritourism through Connecting Young Farmers using Mobile Technology in Thailand

Ratchadavan Kongsatt – Attitude and Perception of Tourism and Hospitality Students towards Career Choice  as a Tour Guide

Thitikan Satchabut – Serving Tourism Education with Service Quality

11:00 – 11:30: Tea and coffee break

11:30 – 12:30: British Council Keynote: Exploring research funding opportunities between UK and Thailand

12:30 – 13:30: Lunch

13:30 – 14:15: Exploring opportunities for research impact – (on the way to Tiger Muay Thai)

14:15 – 15:00: Community centre visit and seminar with managers – Tiger Muay Thai

15:00 – 15:30: Closing and planning for the future

Keynote Speaker

Professor Levent Altinay

‘Global inclusive innovation trends, challenges and oportunities for the developing countries in tourism’

Keynote Speaker Profile: Professor Altinay, Research Lead of Oxford School of Hospitality Management, is the Director of the Centre for International Tourism and Events Management Research (CITEM). A researcher of international renown, Professor Altinay is also the Editor-in-Chief of the Service Industries Journal (SSCI) and he sits on the editorial boards of more than twelve journals including Journal of Business Research and Journal of Services Marketing. Professor Altinay has a strong record of attracting blue chip external funding, including funding from the ESRC (Economic and Social Research Council), the British Academy and Newton Funding. His recently funded research projects look at the role of entrepreneurship for the socio-economic integration of refugees (Newton Funded); the role of hospitality and tourism businesses in helping elderly population with their social isolation (Hong Kong Polytechnic Funded); and empowering women through entrepreneurship in order to enhance the well-being of the community.  Altinay has co-authored strategic management, entrepreneurship and research methods textbooks.